The Ultimate Guide to Email Marketing

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Guide

What is in this guide?

Emails are important. Billions of emails are shared everyday. It is still one of the most used modes of communication. Working on having a organized and effective email strategy will help you boost the revenue of your business.

In this guide, we’ll help you learn the basics of email marketing and draft a kick-ass email for your next campaign.

Things you’ll learn in this guide:

Basics of Email Marketing

Basics of Email Marketing

Learn and understand how email marketing works and how you could draft a click-worthy email

Pros & Cons of Email Marketing

Pros & Cons of Email Marketing

As everything, there are pros and cons of email marketing. Learn the advantages & disadvantages of having a email marketing.

Why email marketing is important?

Why email marketing is important?

Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.

build your “next” email marketing campaign

It’s time to build your “next” email marketing campaign

Check out the 9 tips that will help you build your next email marketing campaign and get the desired results.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
There are 4 types of Email Marketing
  • Email Newsletters
  • Acquisition Emails
  • Retention Emails
  • Promotional Emails
Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content.
Email campaigns can surely hike sales, provided you stimulate and inspire the audience towards investing their money in your brand/ products.
On an average, 10-15 percent of email open rates work well for the sender. But, it all depends on your industry and your target audience.

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Rajeev Mehendale

Director, Goldstab Organics

edgeCRM helped Goldstab to collaborate between the team members to sell faster and better.

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Pankti Agarwal

Pankti Agarwal

Director, Laser Technologies

Sharing data between our teams has never been so easy and hassle-free. Our salespeople are happy with edge CRM’s interface.

Right Quote
Enoch Daniel

Enoch Danial

Vice President, Svan Analytical

The best thing about edge CRM is they have a great support team to rely on. They have been available for us round the clock.

Left Quote
Hariprasad Venugopal

Hariprasad Venugopal

Director, Moneyedge

Monitoring the performance of our sales team is now very straightforward. edge CRM has reduced the assessment time drastically.

Right Quote
Ganpat Shinde

Ganpat Shinde

Managing Director, Smart-I Systems

edge CRM gives me visibility of the complete sales pipeline & business. It is helping me to manage my sales & service team effectively.

Left Quote
Hariprasad Venugopal

Amit Singh

Director, Advent Biochem Pvt Ltd.

With edge CRM's quick assistance, our sales team is constantly alert and on its toes. Particularly, we love its simple interface.

Right Quote
Rajeev Mehendale

Rajeev Mehendale

Director, Goldstab Organics

edgeCRM helped Goldstab to collaborate between the team members to sell faster and better.

Left Quote
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